Brand names on products like Tide detergent, Clorox bleach and Colgate toothpaste were as good as money in the bank.

The maker of Tide detergent killed the idea before the villain could pull the trigger.

He smelled like Tide detergent, and Irish Spring soap, and man.

A gallon of Tide detergent goes for $6.99, compared with $8.79 at the Pathmark a mile to the west on Route 1.

He remembers getting excited about Tide detergent and cereal labels, and learning to read by studying product logos and trademarks.

Cut to cheerful young people in red T-shirts collecting laundry beneath large banners for Tide detergent.

The ones that get you 25 cents off a box of Tide detergent if you clip them out and remember to bring them to the store?

Tide detergent in its powdered form gave birth to Liquid Tide.

Sales declined by less than 1 percent at the company, which makes, among other items, Tide detergent and Crest toothpaste.

The operating earnings for Procter & Gamble, which makes such products as Tide detergent and Pampers diapers, were within or slightly above analysts' expectations.