Texas Tech led at the half with a score of 21-7.
Texas Tech got the ball to start the second half and put themselves ahead by 10 with a field goal.
Texas Tech put the game away with a 21-0 run in the third quarter.
Texas Tech went on to win the conference title in 2009 and 2010.
Texas Tech fell to 4-2 over all and 1-2 in the conference.
Texas Tech finished the regular season with a 7-5 record.
Texas Tech tries to run 90 - and sometimes does.
Texas Tech led in rushing for a total of 152 yards.
Texas Tech stayed close in the first half on the strength of its 3-point shooting.
Texas Tech, with 16 returning starters, seems ready to take the next step.