A couple of days' later a note came in the mail addressed to me in a spidery, Spencerian script.
The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
Robinson also hand wrote the Spencerian script on the bottles and ads.
Speaking at the Alexander Library, Clare Romano, traced the roots of her calligraphy to her elementary school and the teacher who taught her Spencerian script.
Frank Mason Robinson gave the formula the name Coca-Cola, writing the name in Spencerian script which was popular with bookkeepers of the era.
Many who mastered the swirled lines and swept curves of Spencerian script went on to adapt their cursive skills to drawing.
Sull, M.R. (1989) Spencerian script and ornamental penmanship (2 vv.)
It says, in fine sweeping Spencerian script - "Onward and Upward!"
One is a circle carrying the brand name in the familiar white Spencerian script against a background colored in what the company calls "Coca-Cola red."
It was filled with about fifty sheets of 81/2-by-i I-inch paper in various colors, all handwritten on in purple felt-tip pen in an even, Spencerian script.