On Tuesday, with the help of translators, the two candidates engaged in a lively debate for Spanish-language radio and television.
Such talk was mild, though, when measured against what is offered every morning on Spanish-language radio, the Wild West of the medium.
But because she does not play merengue or salsa, which dominate Spanish-language radio, it is hard to get her songs on the air.
The Assemblyman has spent about $100,000 in the last two weeks, including commercials on Spanish-language radio.
Zabala made the announcement on Spanish-language radio and called a press conference.
But the growth of Spanish-language radio leveled off in the last few years.
Religion, in effect, gained the same amount of notice in the list as Spanish-language radio, hip-hop news and interior design reporting.
The governor has also placed numerous ads on Spanish-language radio and television.
He also put out the word on Spanish-language radio and television stations in Los Angeles.
Most of the station logos were from Spanish-language radio and television.