Some larger newspaper companies have already invested heavily in the Spanish-language market.

Other publishers have also recognized the vast potential of the Spanish-language market, especially for children, but they have published only a limited number of books.

Farrar, Straus may confront some of the same distribution problems that vexed Bantam, but now there are many more regional distributors for the Spanish-language market.

The notion of going after the Spanish-language market was neither original nor untested.

"There's still a huge potential in serving the Spanish-language market."

Whatever the conflicts, the Spanish-language market is large enough and homogenous enough to support the two competing networks and their advertisers.

As the Spanish-language market matures, publishers face some other problems as well.

That same year, Mouskouri made a play for the Spanish-language market with the hit single Con Todo el Alma.

Pau-Latina marks Paulina's return to the Spanish-language market after her English debut album.

With more promotion and marketing effort, the new owners expect to increase El Diario's dominance of the Spanish-language classified market.