Perestroika has yet to pay off for long-suffering Soviet consumers.

And imagine that the goal is to prepare a product for the emerging masses of Soviet consumers.

She alone symbolically helps raise the level of Soviet consumers' aspirations.

Soviet consumers, he said, may demand a chance to buy the products for themselves.

IT was all pain and no gain for Soviet consumers last week.

Not surprisingly, Soviet consumers are mainly concerned with the basics.

Getting to the heart of Soviet consumers has not been easy.

It is not clear if the higher costs of imports would be passed on to Soviet consumers or absorbed by the state.

Soviet consumers have become accustomed to seeing an occasional Western ad on television.

But the leadership has yet to show that the added risk of unemployment and higher prices will pay off for Soviet consumers.