"It is an opportunity to generate some revenue on a relatively slow travel day because it is a holiday," said Linda Rutherford, a Southwest spokeswoman.

"Our strategy is to be a major sponsor of events that connect with customers," said Linda Rutherford, a Southwest spokeswoman.

Christine Turneabe-Connelly, a Southwest spokeswoman in Dallas, said the new terminal would have more space and concessions.

"He has a kinship with the area, and it was a way to fulfill a dream for him," said Linda Rutherford, a Southwest spokeswoman.

"Load factors have been very high," a Southwest spokeswoman, Kristie Kerr, said.

"Hartford has met all of our projections and is growing," said Whitney Brewer, a Southwest spokeswoman.

"The appeal was mostly to customers' common sense," said Linda Rutherford, a Southwest spokeswoman.

A Southwest spokeswoman, Beth Harbin, said it's to be fair, noting that the complaints are mainly from passengers who had someone spill over in their seats.

Melanie Jones, a Southwest spokeswoman, said yesterday that the airline's passenger loads from Islip "are as good or better than from any new city we have ever gone to."

A Southwest spokeswoman said 600 people signed up for its e-mail list in the first hours that the site was available.