Sony Electronics initially tried to command a significant premium for its name and reputation, but last week it cut prices about $500 a machine.

"Sony Electronics has decided to close ImageStation, its photo sharing service, in order to focus on the company's core businesses, products, and services."

While he worked on the project at Sony Electronics' design center here, the invasion of Iraq was playing out on his portable television.

The ads from Sony Electronics could encourage more people to consider the brand, but, he said, they had better be impressed by what they find.

Now Sony Electronics has joined the mix of those seeking to curry favor with the style-page set.

Sony Electronics expressed interest for research and development towards a flexible display video display since 2005.

Sony Electronics has now added another diversion: making audio recordings.

But executives at Sony Electronics are not waiting for such high-volume applications to arise.

To answer these questions, Sony Electronics, a leading phone manufacturer, recently commissioned a survey.

Sony Electronics has introduced a new machine with a tape slot that can be locked to keep wayward objects out.