At least once a week, somebody calls him the kind of name that would make Smokey Bear blush.

Next, he tries to burn it with a match, only to be stopped by Smokey Bear!

It usually includes, he said, the players, the owners and Smokey Bear.

"If you put Smokey Bear in your picture, you get the photos for free."

Smokey Bear, the beloved national forest-fighting icon, turned 60 early this month.

Smokey Bear intoning that "only you" can prevent forest fires.

Smokey Bear has become a part of American culture since his introduction in 1944.

Smokey Bear lived at the National Zoo for 26 years.

"When you see us showing commercials with Smokey the Bear, you'll know things have gotten bad," he said.

Smokey the Bear wouldn't dig me at all.