After several years developing the product, their company, Sling Media, released its first boxes in July.

Sling Media does not endorse this use of its device for fear of antagonizing cable and satellite companies, which may see it as illicit sharing.

On the pocket player, Sling Media has yet to fashion photographic remote-control replicas for all 5,000 different TV components offered by the laptop version.

Sling Media has sold 100,000 of the devices over the last year, making the Slingbox one of the fastest-selling new electronic products in recent years.

The Slingbox from Sling Media ($180 to $250) allows a person anywhere in the world to get programming from home.

He purchased Sling Media in 2008.

One California company, Sling Media, has created a device called Slingbox which forwards your cable service to any computer via a high-speed connection.

On December 2, 2008, Sling Media announced the public launch of Sling.com, an online video entertainment destination.

This has led to complaints from users and allegations of Sling Media promoting vaporware.

Building on their tech-world connections, they got enough interest and financing to start a small company, Sling Media.