"A lot of us neither won nor lost today because the market moved so fast we couldn't trade," a regular Schwab customer said.

So far in September, Schwab customers have been trading at a subdued level not seen in more than four years, he said.

He said that Schwab customers would be able to "click and buy" the new issue.

More than 1,000 stocks are now off limits for Schwab customers wishing to invest on margin.

We think it will have a fairly minimal impact on Schwab customers.

Some 2.1 million shares are being reserved for Schwab customers and employees.

And some Schwab customers may have their eyes set on next week.

It's that we show them to be surprisingly intelligent about investing" - because they are Schwab customers, natch.

Mr. Losi said he did not expect these initiatives to generate a backlash among current Schwab customers.

But she could not say how much Schwab customers had saved.