Why would you want to be the host of the reality show "The Rebel Billionaire," which makes its debut on Fox on Tuesday?

If "Rebel Billionaire" is a success, Virgin will be almost as well known in America as it is in England.

The prototype of the pillow first appeared on Mr. Branson's reality show, "The Rebel Billionaire."

Fox advertised the show, along with another Apprentice-inspired show called The Rebel Billionaire, during the 2004 Major League Baseball playoffs.

A new drama, "House," has scored passable ratings despite a puny lead-in from a reality flop, "The Rebel Billionaire."

The Rebel Billionaire: Branson's Quest for the Best is a reality show for Fox Broadcasting Company's fall 2004 season.

The Rebel Billionaire was also reran on the Fox Reality Channel.

The Rebel Billionaire: Branson's Quest for the Best (2004)

Sir Richard Branson, the flamboyant chief executive of the Virgin Group, for example, failed last year with a Fox show called "The Rebel Billionaire."

"The Rebel Billionaire," has thus far posted floplike ratings (5.4 million viewers last week vs. 15.8 million for "The Apprentice").