The account loss is another blow for Geer, DuBois, which recently lost about $30 million of its total $120 million in billings even before the departure of Jaguar Cars, its second-largest client after the Paddington Corporation.

Research by the Paddington Corporation, the Baileys importer, showed that consumers considered the liqueur a drink for special occasions, like college graduations and dinner parties, but not for daily imbibing.

Mr. Thompson, formerly president and chief executive of Grand Met's Paddington Corporation, a New Jersey-based importer and marketer of distilled spirits, joined Grand Met in 1983.

And the tempo has intensified recently, as giants like Heublein Inc., Hiram Walker & Sons, the Paddington Corporation and Schieffelin & Somerset begin reviews or move accounts.

But after a decision announced on Wednesday by the Paddington Corporation to withdraw its spirits-brands account, Mr. Bowen added: "We're not able to pull off the acquisition.

The only Geer, DuBois client larger than Jaguar is the Paddington Corporation, which imports brands like Bailey's Original Irish Cream liqueur and Cinzano.

Gyro came to mind for the Glenfiddich assignment, Mr. Grasse said, because Mr. Teasdale had dealt with the agency while working for another liquor marketer, the Paddington Corporation.

Focus, which seems to be partial to alcoholic-beverage promotions, has among its clients Miller Brewing, the Paddington Corporation, Schieffelin, Somerset and Schenley.

Advertisers including Hasbro Inc. and the Paddington Corporation were among those singled out for criticism yesterday at the 11th annual Harlan Page Hubbard Lemon Awards ceremony in Washington.

Grace & Rothschild announced its fourth account, J&B Rare Scotch, from the Paddington Corporation.