PR professionals spend a lot of time cultivating relationships with journalists and other members of the mass media.

Several standards in education were established by the studies, including that 75 percent of coursework for PR professionals be outside the major.

Read on to learn more about what PR professionals do.

Now let's look at a few of the different areas and industries in which PR professionals work.

They should not take as gospel the output of PR professionals.

It's the PR professional who organizes community outreach and volunteer programs.

Crisis communications specialists are PR professionals brought in to help a client through a particularly bad news day.

Many PR professionals are finding it necessary to learn new skills and to examine how social media can impact a brand's reputation.

PR professionals don't have to be a member to attend events or training.