The company, the world's largest PC vendor, expects a more pronounced decline on the top line.

They put together someone else's spare parts like any other PC vendor.

In 2012 it was the world's largest PC vendor by unit sales.

"It is what makes us different from other PC vendors."

The major PC vendors have, at various times, tried to buck this trend.

And it understands the consumer marketplace far better than the established PC vendors.

"The PC vendors need to have a different approach to the way they bring products to market and interact with users."

Software is another way PC vendors hope to differentiate their products.

Q. How hard is it to break into the top five PC vendors?

Things haven't changed much among the top five PC vendors in the US.