I was getting all this attention, particularly in America with the Oscar campaign.

The bottom line on these Oscar campaigns is getting academy members to see your film.

"It's really a bizarre year," said a marketing executive who has managed Oscar campaigns for two studios.

The paradox is that it might nonetheless turn out to be a good year for Oscar campaigns.

"We will be supporting him with the best possible Oscar campaign that we can."

It is hard to imagine the Oscar campaign.

"You'll never write this in your article, but that to me is as worthy as any Oscar campaign."

Like any political battle, an Oscar campaign is largely about spending money and spinning images.

Nowhere is the line between selling and overselling more delicate than in an Oscar campaign.

"Who would think of doing that as part of your Oscar campaign?"