The unit already handles Nabisco Foods' national television buying.
His father retired as the senior vice president for finance at Nabisco Foods in East Hanover, N.J.
Clients in this country include Nabisco Foods (the "Pardon me" Grey Poupon mustard campaign), Hi-C juice drinks and Prudential Insurance.
The largest taxpayer in the borough is Nabisco Foods, which has a cookie factory off Route 208 on the northeastern side of town.
Ms. Fearing was previously vice president and general manager at Nabisco Foods, Parsippany, N.J.
William B. McKnight Jr., formerly president of the Biscuit unit, is now president and chief executive of Nabisco Foods.
Nabisco Foods has introduced cones made of Oreo cookies and graham crackers.
A person involved in the talks said the Canadian operations would not be sold because they were "intertwined" with Nabisco Foods in Canada.
The deal would not include Del Monte's canned goods and processing units in Canada, which RJR officials believe are integral to Nabisco Foods in Canada.
Those familiar with the talks said RJR wanted to retain the Canadian units because they were integral to Nabisco Foods in Canada.