The NYSE Group is still in the throes of its own reinvention.

Its is the third international deal that the NYSE Group has announced in the last 12 months.

If the exchange's corporate parent, the NYSE Group, is going to keep up, it will have to embrace change.

The stock rose to $80, giving NYSE Group a market value of $12.6 billion.

"It's the brand name, to be able to buy into NYSE Group."

Since going public on March 8, shares of the NYSE Group have risen 9 percent.

Exchange members will own 70 percent of the new entity, called the NYSE Group.

It began trading under the name NYSE Group on March 8, 2006.

By converting to for-profit status, the NYSE Group will have to answer only to its shareholders.

Other bets, like a large stake in the NYSE Group, have surged as well.