The debate was held in Buffalo and broadcast live on NBC stations across the state.
The goal of allowing radio advertisements was to help provide additional funding to NBC stations beyond that received from the government.
A nationwide sales staff based at the NBC stations and 24/7 offices will sell the ad packages.
Based on the numbers alone, the NBC stations might be expected to bring a price of $25 million.
This building houses an NBC station and a classroom for teaching communications.
"Tonight," in contrast, is broadcast live on almost all NBC stations.
"Dennis is going to come at us with everything he's got," one NBC station division executive said, speaking on condition of anonymity.
NBC stations were often the most powerful, and some occupied unique clear-channel national frequencies, reaching many hundreds or thousands of miles at night.
The graphics package was also used on other NBC stations.
The taped program will also be seen on NBC stations in the rest of the country.