Mr. Fish quickly added that there are also plenty of voters who will see his family name as a powerful recommendation.
Mr. Fish stepped down as publisher last month and gave up his financial interest in the magazine.
"Most of our clients come to us with fear in their eyes," Mr. Fish said.
Behind a table at the front of the room, Mr. Fish shook his head.
Mr. Fish died last year at the age of 102.
Mr. Fish folded the speech, tucked it in his pocket and sat back down.
When Mr. Fish and his management team were installed early last year, it was already too late.
It was not known whom Mr. Fish would face in the general election.
Mr. Fish said his top priority was to complete the planned sale of $6 billion in assets.
Mr. Fish said he worked in the mining industry.