Mitchell Gold, whose company sold more than 5,000 leather club chairs over the last holiday season, said, "It's become one of the few impulse buys in the industry."

Mitchell Gold added to his mid-priced Platinum furniture collection, featuring goose-down cushions.

It was founded in 1989 when Mitchell Gold combined his marketing experience with that of partner Bob Williams, an art director.

Currently, sales at Mitchell Gold have reached in excess of $90 million.

Mitchell Gold, reporting a sales increase of nearly 80 percent over last year, has a quick-ship program for smaller dealers that gets them the goods in five days.

Among the offerings will be carpets and rugs, bedding, accessories and Mitchell Gold upholstered pieces but no tableware or dishes.

Mitchell Gold, a furniture manufacturer in North Carolina, has a staff trained to keep an eye out for shoppers with special needs.

Mitchell Gold (www.mitchellgold.com) had the most fun, showing 18 new seating collections and one new bed.

Fantasy took a holiday at the showroom of Mitchell Gold + Bob Williams (mgandbw.com).