Within six years of Miss Clairol's launch, 70 percent of women were coloring their hair.

To help change that attitude, Clairol eschewed celebrities in favor of the average woman for its Miss Clairol and Nice 'n Easy hair color campaigns.

Using a mixture of Quiet Touch and Miss Clairol, he dyed his hair what the package called "blue black," with gray highlights.

Grey will continue to handle a number of other Bristol-Myers Squibb brands, including Miss Clairol, Windex, Drano and Ultresse, which have combined billings of about $40 million.

Clairol's hair coloring brands include Nice 'n Easy, Natural Instincts, Miss Clairol and Hydrience.

Every one of them was excellent and entertaining - and they were all red-haired, "Miss Clairol" supplying the coloring a talented player lacked.

Her hair, which is down to her bum, and a colour of gold one only gets with a little help from Miss Clairol, was an absolute mess from the wind.

"Gray hair lies," charges Miss Clairol, with the adjuration to "keep it healthy-looking, young and vibrant."

Clairol bought thirteen as pages in Life in the fall of 1956, and Miss Clairol took off like a bird.

A Bloody Mary is called a Miss Clairol; a Grasshopper is a Prell.