In 2001, he founded the improv-comedy troupe The Misfit Toys, which performed live in L.A. until 2003.

The group then sets off to deliver the presents with a quick stop to first pick up the Misfit Toys.

The "Island of Misfit Toys", another addition to the original story, is an island sanctuary where defective and unwanted toys are sent.

Viewers were so taken by the forlorn Misfit Toys that many complained Santa was not seen fulfilling his promise to include them in his annual delivery.

The title of "The Island of Misfit Toys" continues the idea of lost souls in the city.

Rudolph the Red-Nosed Reindeer & the Island of Misfit Toys (2001)

It's like the Island of the Misfit Toys.

The ads progressively got more aggressive, including one where the iPhone was placed on the Island of Misfit Toys.

I'm specifically thinking of the iPhone on the Island of Misfit Toys, etc.

Sadly, though, some big ideas just don't cut it, and wind up on the statuary version of the Island of Misfit Toys.