But for many years, Mexican consumers rejected the new product.
There are new signs, however, that the number of Mexican consumers is on the rise.
And there is evidence that Mexican consumers could turn fickle once the novelty of widely available American goods wears off.
While many establish stores consider the tianguis to be damaging to their businesses, many Mexican consumers see the two sectors as complementary.
And Mexican consumers would enjoy a broader array of high-quality imports.
The brand was introduced into the United States 1987 focusing in the Mexican American consumer.
This time, average Mexican consumers understood that something was changing in the economy.
A9 Retailers intensify their fight for Mexican consumers.
General Motors used a practical, supermini with an affordable price tag for the Mexican consumer that gave excellent results.
"The real impact going forward depends on how the Mexican consumer responds," he said.