In the Sun Belt, the full-size Mercury sedan has been called the State Car of Florida and, sometimes, the "last real American car."
The Mercury sedan is a survivor of a nearly extinct breed, with an iron-block V-8, rear-wheel drive and a body bolted to a separate frame.
He sat behind the wheel of a '53 Mercury sedan that already had better than seventy thousand miles on it.
In 1996, the Grand Marquis dropped the first-generation airbag steering wheel for the smaller one used in many other Ford and Mercury sedans.
The discontinuation of the Zephyr did not spell the end for the Fox-body Mercury sedan, however.
Nevertheless, the premium on his 1985 Mercury sedan was raised from $769 to $878 this year.
Ford hopes to win more buyers for its traditional Lincoln and Mercury sedans by attracting new segments of people - particularly younger buyers and women.
My 13-year-old son said the Mercury sedan reminded him of an Audi.
Across the street I saw a Mercury sedan with its motor riding.
The Mercury sedan was parked on the other side of the street.