"We feel we're ready for the challenge of taking on new media enterprises."
Perhaps the same could be said about media enterprises without profits.
It is independent of all governments and major media enterprises.
Of course there is money to be made from these social media enterprises but at their heart they are about communicating and sharing.
Founded in late 2005, the company has quickly established itself as one of Serbia's leading media enterprises.
The shutdown is considered the largest failure of a media enterprise since the recession began a year ago.
The community is looking at possibly following up on this initial media enterprise by becoming involved in the sponsorship of drama and the visual arts.
He is also known to invest and participate in number of media enterprises, particularly those involving Internet and/or comedy.
Such an argument would apply to most, if not all, media enterprises irrespective of type of ownership.
Yet turning the concept of the global media enterprise into reality, let alone running one of the monsters, looks to be a formidable challenge.