The company wants to be a low-cost carrier for business travelers.
For a list of low-cost carriers around the world, click here.
Sam is supposed to present the board with a proposal for a new, low-cost carrier.
British Airways has lost about 10 percent of its market to low-cost carriers.
Beware that you need to book very early with this particular low-cost carrier to get the best deal.
As part of that process, the airline has already said it will sell Go, its low-cost carrier.
Obviously whoever started up this new low-cost carrier thought the name was worth something.
Not every low-cost carrier implements all of the above points.
Many low-cost carriers show a zero cost for some flights.
Competition from low-cost carriers is driving the trend, he says.