"Since we have just sold $2.5 billion of product without it, we are obviously not impressed," said Louise Sunshine, chief executive of the Sunshine Group.

In the sales campaign, the average per-square-foot selling price rose, to $1,100 from $950, said Louise Sunshine, head of the sales agent.

Louise Sunshine, chairwoman emeritus of the Sunshine Group, takes the notion one step further.

Before he could continue, he was interrupted by Louise Sunshine, one of New York City's most aggressive promoters of high-end real estate.

Even his wife, the prominent real estate executive Louise Sunshine, was surprised at his choice.

Louise Sunshine, the marketing strategist, had never bought anything in the many buildings she has helped shape in her 35 years in the industry - until now.

"When you're young, you have lots of issues to work out," said Louise Sunshine, a New York real estate executive and a friend of the bridegroom.

It is expected to rise to $925 when the remaining units, which start at $3 million, are sold, said Louise Sunshine, president of the Sunshine Group.

As Louise Sunshine, one of the city's top marketers of luxury real estate, including several condominiums on 59th Street, has said, "All square feet are not equal."

"We haven't really had any fallout," said Louise Sunshine, chairman of the Sunshine Group.