He selected a number of pieces by London-based designers, who he feels have taken the lead from the Italians in design.

First time collections from London-based designers, such as Roland Mouret, have piqued interest.

"A secure standard," the London-based designer explained.

Liza Bruce, the London-based designer who is introducing a line of swimwear-inspired sportswear for spring, thinks nothing of it.

Antonio Berardi, a London-based designer who showed in Milan for the first time this week, is on the opposite end of the sensibility spectrum.

Mr. Arad is a London-based designer and is known for products that fall out of the mainstream.

Kenneth Turner, the London-based floral designer, ordered 300 crates of boxwood from a nursery in California last year.

Francesca Amfitheatrof, the London-based designer of the bracelets, hasn't taken hers off in two years.

Garbage contracted London-based designers Me Company to create the visuals.

The London-based designer spent his early 20s trying to get into the Britain's long jump team but in the end "my legs just weren't long enough".