They also represent their Lexus brand in other sports car racing categories.

The preparations are for Tuesday, when Toyota will introduce its Lexus brand to a new market: Japan.

Toyota has long been a benchmark for reliability and manufacturing prowess, and its Lexus brand routinely tops quality surveys.

Toyota's Lexus brand remained the best-selling one in the luxury category for the second consecutive year.

There might be 75,000 cars in a given neighborhood, but another layer of data might show that 65,000 of those are Lexus brands.

The Lexus brand will bring higher volumes of luxury cars.

"We will be able to enhance the range, build an exclusive dealer organization, and build awareness and interest in the Lexus brand," he said.

Toyota was expecting to break into the luxury market in the near future with its new Lexus brand.

It's hard not to admire Toyota's adherence to the long game with both its Lexus brand and its commitment to hybrids.

The need to redefine Lexus may also turn on the introduction of the Lexus brand in Japan itself next year.