The product consisted of Kraft Singles with Vegemite added, thus creating Vegemite-flavoured cheese.

Advertising for Kraft Singles exaggerated the calcium content of the cheese product, the Federal Trade Commission said today.

Kraft Singles is a processed cheese product manufactured and sold by Kraft Foods, introduced in 1949.

His screen name is "Kraft Singles".

The company's main product is a sliced peanut butter square, which is sold in individually wrapped slices similar in design to Kraft Singles.

Most mature markets have their own version of Kraft Singles.

Fine farmhouse cheeses rather than Kraft Singles.

The company ordered packages of Kraft Singles removed from grocers' shelves in the Chicago and Houston areas.

Dairylea Slices; single slices of processed cheese (much like Kraft Singles)

"No one's going to want to see the Coca-Cola Cowboys or the Kraft Singles," he said.