Gives examples of Icelandic businessmen who prospered during the boom.

He joined English side Stoke City in November 1999 along with a number of fellow countrymen following the club being taken over by a group of Icelandic businessmen.

Jóhannes Jónsson (born 1940) is an Icelandic businessman and one of the founders of the investment company Baugur Group, which applied for bankruptcy protection in February 2009.

Jon Asgeir Johannesson (born 27 January 1968 in Reykjavík) is an Icelandic businessman and former CEO of Baugur Group.

In 1993 a group of Icelandic businessmen founded a bottling plant in Saint Petersburg, which was later sold to Pepsi.

Hannes Smárason is an Icelandic businessman and former CEO of the FL Group.

Gunnar Þór Gíslason is an Icelandic businessman who was the chairman of Stoke City between November 1999 and May 2006.

The Icelandic businessmen, together with Russian partners, founded a bottling company Baltic Bottling Plant, which was sold to Pepsi.

The communications sector acquisitions of the Icelandic businessmen included:

In 1999, a group of Icelandic businessmen formed a consortium to buy the football club.