The partnership is a move by Hershey to market to Hispanic consumers.

Changes are being made at agencies devoted to reaching Hispanic consumers.

Yet relatively few banks or credit card companies have won over Hispanic consumers, advertising and marketing executives say.

Previously, Wendy's advertised to Hispanic consumers by running ads in 27 local markets.

It will also help the bank attract Hispanic consumers, a priority for Citigroup.

Black and Hispanic consumers now account for more than 25 percent of the total population.

Reaching Hispanic consumers has become more important to advertisers.

He is publishing a grocery-store promotional guide with coupons for Hispanic consumers.

Advertising aimed at Hispanic consumers had been handled on a project basis.

Asians, like Hispanic consumers, are diverse in ethnicity and nationality.