This was meant to attract the large Hispanic audience and to have them interpret the name as "Yes-96."

All the stations indicated that their Hispanic audiences were growing, principally among viewers 18 to 49 years old.

He is also known to Hispanic audiences in the United States.

Many people in the entertainment business say the Hispanic audience is only just beginning to be tapped.

In 2003, the network covered 69% of the Hispanic audience and the number increased to 78% by 2004.

But some studio and company officials pointed out that Hollywood had not been especially quick to respond to Hispanic audiences.

"He has put together programs that reach out to Hispanic audiences, and I can't say that about everyone," she said.

"The one disappointment I've had," she said of the Hispanic audience, "is that they haven't come quickly enough."

The program was also assembled with the Hispanic audience of northern Manhattan in mind.

The Hispanic audience stayed with us, even through the years when we couldn't put out records.