Hasbro executives summed up the appeal of the game with a motto: "Win loudly, lose quietly."

Hasbro executives moved fast after February's toy fair in New York.

Derek and Brendan, along with the children of other Hasbro executives, often get the first shot at new toys.

Those 16 had been invited by the NSA to hear first-hand from Hasbro executives about the company's decision regarding its cessation of funding.

One Hasbro executive, Tim Hall, has a title that says it all: vice president for "Star Wars."

When asked why, a Hasbro executive was blunt: Market research showed that these were the cars that would sell.

This information was revealed by Hasbro executives at BotCon 2008.

Hasbro executives estimate the dolls, intended for children aged 6 to 9, will be priced around $15, with the label receiving a royalty on sales.

The original prototype G.I. Joe was sold last month by its owner, Don Levine, a former Hasbro executive, for $200,000.

This footage shows Hasbro executives taking a look at Scene of the Crime (the prototype for Night Trap) in December 1987.