HBO Video is quite willing to sell its movies on cassettes, but what it is really promoting is renting.
And following in the package-goods tradition, HBO Video will mount a rebate program.
HBO Video sells the cassettes through major retailers and video stores.
"HBO Video is part of the action," said Ms. Nevins.
"We still talk about it," said Ms. Sayegh from HBO Video.
Later that year it was released on videocassette in the United States by HBO Video.
This version was released in the U.S. briefly around 1989-1990 by HBO Video, then went out of print.
Cannon left operations and was eventually just called HBO Video in 1987.
The bride, who will retain her name, is a vice president of marketing for HBO Video in New York.
But other companies, such as HBO Video, are promoting rentals in their marketing campaigns, and selling "Platoon" for $99.