German consumers are more than ready for a change.
The company initially installed American executives, who had little feel for what German consumers wanted.
As the atmosphere brightens, analysts say that German consumers will begin to spend money again.
German exports grew at the back end of the year, German consumers spent more money than ever before.
Yet German consumers are still less willing to spend.
Then there is the potential impact of a successful tournament on the mood of German consumers.
Even so, the confidence of German consumers appears to be rebounding.
And French or German consumers are not the only ones who pay more.
German consumers took last year's verve into the new year.
There is evidence that German consumers are using less gasoline, or at least buying less.