The Ford showroom was a tumult.

A branch of the Amalgamated Bank, which the union owns, occupies the former Ford showroom.

Sipping coffee in the sleek Ford showroom on Cosmonaut Prospekt, Sergei Poda, the executive director, explained that this franchise does not exactly operate by Detroit rules.

But they could get people into Ford showrooms.

In the 1960's, the second family "store" - a Ford showroom a few blocks away in East Providence - finished in first, second or third place in sales nationwide each year, moving 2,500 to 3,000 new cars off the lot annually.

Standing in a Ford showroom in Kang Nam, a section of southern Seoul that has become quite affluent, Mr. Jung said there were three big impediments to selling American cars here.

During the second week of January, the orchestra broadcast from the Ford showroom on Broadway in New York.

Step into Dwight W. McGuirk's Ford showroom these days, and he will tell you that like lots of auto dealers his mark-up over invoice is $500 at most and sometimes as little as $200.

WHAT Lorna Hudson has against the rich is unclear, but when they come into the Ford showroom she manages, she goes right ahead and sells them new cars, never pausing for a second to consider the emotional damage she may thereby inflict.

At a Ford showroom in Rotterdam in 1973, Arthur met the future Indianapolis 500 winner, Arie Luyendyk and reigning Formula One champion, Jackie Stewart who gave him encouragement and advice.