Another Ford division, Jaguar, was also eager to build a smaller car.

"It will provide a halo to the entire Ford division."

Thomas J. Wagner, general manager of the Ford division, said the prices would rise 2.5 percent over current models with comparable equipment.

James Wright, eventually head of Ford division and the car and truck group.

Mr. Lyons rejoined the Ford division as president last spring.

Mr. Rewey said the Ford division had more than 1,500 of what the company called "marketing entities," or models with different options, in 1984.

And for the first time since then, Chevrolet beat the Ford division last year as the top-selling brand among Detroit companies.

In the model year, its Ford division sold both more cars and more trucks than Chevrolet.

Before becoming chief designer in 1961, he headed styling operations in various Ford divisions.

The Mercury campaign is part of the division's broader effort to differentiate itself from the bigger, better-known Ford division.

Another Ford division, Jaguar, was also eager to build a smaller car.

"It will provide a halo to the entire Ford division."

Thomas J. Wagner, general manager of the Ford division, said the prices would rise 2.5 percent over current models with comparable equipment.

James Wright, eventually head of Ford division and the car and truck group.

Mr. Lyons rejoined the Ford division as president last spring.

Mr. Rewey said the Ford division had more than 1,500 of what the company called "marketing entities," or models with different options, in 1984.

And for the first time since then, Chevrolet beat the Ford division last year as the top-selling brand among Detroit companies.

In the model year, its Ford division sold both more cars and more trucks than Chevrolet.

Before becoming chief designer in 1961, he headed styling operations in various Ford divisions.

The Mercury campaign is part of the division's broader effort to differentiate itself from the bigger, better-known Ford division.