She was a woman of courage, who happened to be getting lots of cash to promote No Excuses jeans.

A No Excuses jeans ad does not equate with long-term employment.

It hired Donna Rice, Gary Hart's femme fatale, to promote No Excuses jeans.

The new advertising campaign for No Excuses jeans, starring Marla Maples, is unlikely to appear on any of the three major television networks, having run afoul of their standards.

At a news conference high atop Rockefeller Center, Mrs. Jones wore a pair of black No Excuses jeans and a white T-shirt with the red No Excuses logo.

Mr. Lois, chairman of Lois/GGK, is known for in-your-face ads like a No Excuses jeans commercial featuring Marla Maples.

She modeled No Excuses jeans.

And a No Excuses jeans commercial featuring Marla Maples aired on television newscasts free after the networks refused to accept it for pay.

Seventeen-year-old Monica Seles was able to qualify for a No Excuses jeans commercial without first having had to publicly date a married man.

For example, do not expect ads featuring Ms. Hill, said Mr. Kirshenbaum, whose agency used Donna Rice in advertising for No Excuses jeans after the disclosure of her relationship with Gary Hart.