But he and other Chrysler executives made clear that they would try to establish the Eagle brand among well-off consumers.

Throughout its history, the Eagle brand suffered from a lack of product recognition and innovation to set it apart in the market place.

The Eagle brand was phased out in stages.

However, Chrysler executives decided to pull the plug on the Eagle brand just a few months later.

Chrysler discontinued production and retired the Eagle brand after 1998.

The Eagle brand did not establish a specific market segment.

This could be because of limited resources and a lack of enthusiasm within the company for marketing the Eagle brand properly.

Chrysler discontinued the Eagle brand after the 1998 model year.

Another task, they say, is establishing the new Eagle brand of cars that are sold alongside Jeeps.

Chrysler killed off the Eagle brand in 1998.