The Moshel brothers were also charged with importing counterfeit Duracell batteries.

It contained a Duracell battery, wires and a switch.

This was because at that time, Tiger was allowed to promote Duracell batteries on their games.

The line that has always stood out is Duracell batteries.

"Our commercials are designed to sell Duracell batteries," he said.

At one airport, the guards confiscated all Duracell batteries, but allowed much larger laptop batteries through.

The implied message is: Duracell batteries may cost more to buy, but their longer life span means they cost less to use.

In addition, sales of the company's Duracell batteries have fallen about 5 percent this year as competitors have lowered their prices.

The Duracell battery appearded in the video game Pikmin 2 as the first treasure.

The company also produces Duracell batteries, "and both businesses travel well across different cultures around the world," he said.