"If you're a male athlete, I think the American public wants you to look macho," said Don Coleman, a Nike representative.
"History is being made tonight right here in Sabine County," said Don Coleman of nearby Jasper.
And nothing feels better than when someone says, 'I always wanted to be a Don Coleman.'
He played Don Coleman in Hustle series 7 The Fall of Railton FC (2011).
"He was arrogant," says Don Coleman, the Nike representative, pointing to Lewis's habitual lateness for photo shoots and promotional events.
Don Coleman is a Canadian musician whose songs have received air play on broadcast radio stations in more than 126 countries.
The event which was organized by Don Coleman raised more than $2,000 for high-tech equipment for the Friends of The Moncton Hospital Foundation.
In January 2011, Don Coleman helped spearhead a project with the Canadian Cancer Society titled "Join The Fight".
The other finalist for the account, Don Coleman & Associates, did not enjoy losing to the upstart.
There are two black managers: Harold White heads professional basketball promotion; Don Coleman heads track and field promotion.