"I think it's an incredibly conservative environment for financing," said Dawn Hudson, executive director of the Independent Feature Project/L.

"Consumer reaction definitely showed a preference for humor," said Dawn Hudson, Pepsi-Cola North America's senior vice president for strategy and marketing.

Dawn Hudson, Pepsi's senior vice president for strategy and marketing, said the company felt it had to generate more interest in its flagship soft drink.

Dawn Hudson, senior vice president for strategy and marketing at PepsiCo, was elected vice chairwoman for 2000-2001.

"The Spirit Awards have always been a place where artists come together and speak their minds," said Dawn Hudson, the group's executive director.

Dawn Hudson, the company's senior vice president for advertising and marketing, said the point was to build connections in people's minds between Pepsi and baseball.

"I've learned never to challenge him on music or sports trivia," said Dawn Hudson, Pepsi's senior vice president for strategy and marketing.

In addition, Dawn Hudson, a former executive at the Frito-Lay snack unit who had moved over to Pepsi earlier this year, was named senior vice president for strategy and marketing.

She succeeds Dawn Hudson, who joined DDB Needham New York as an executive vice president and managing partner.

The replacement slogan, known as "Joy of Cola," was developed with Dawn Hudson, Pepsi-Cola's senior vice president for marketing.