Woodbridge wine, made by Robert Mondavi (now part of Constellation Brands)
What's more, they could expect competition from bidders like Constellation Brands, the world's largest wine company, as well as from foreign interests.
Constellation Brands, for instance, is up more than 30 percent.
Mondavi, a division of Constellation Brands, is among the 31 advertisers taking part in the 2005 events.
The companies eventually joined together to form Constellation Brands and became the world's largest wine and spirits distributor.
Svedka was acquired by Constellation Brands in March 2007 for about US$384 million.
Constellation Brands, headquartered in Victor, New York, is the largest wine company in the world.
Canandaigua was renamed Constellation Brands in 2000.
Constellation Brands had sales of more than $3.77 billion in fiscal year 2008.
Constellation Brands has expanded by acquiring a number of other beverage companies throughout the world.