Competitive fares are still part of the message, but get less emphasis.

It has to be high style at very competitive fares.

"So now we're doing a repositioning to our product, to say we've the same competitive low fares and, by the way, all that good service."

Given more convenient service at competitive fares, customers stuck to the airlines they knew.

Competitive fares and travel card schemes provides students with value for money transport.

The hub-and-spoke airlines will have to offer more competitive fares to all customers.

Many of the major travel websites can offer competitive fares, such as:

Competitive fares and travel-card schemes provide students with value for money transport.

Because London is one of the world's main air travel hubs, there's competition between the airlines, and that means competitive fares.

Given their relatively competitive fares, they became popular among non-Chinese customers as well, especially among students.