Coca-Cola executives, however, had feared that a successful Atlanta bid would hurt their business.

Coca-Cola executives like to point out that they've been tinkering with their packaging for decades.

Months - and millions of video views - later, the Coca-Cola executives had a change of heart.

Coca-Cola executives attribute that success to superiority in areas other than advertising, like distribution and pricing.

Coca-Cola executives verified that the documents were valid and proprietary.

Two top Coca-Cola executives emerged as possible front-runners to become the next chief executive.

Coca-Cola executives become inspirational when they talk about all this.

The decision to repurchase the shares came after a review by the board of the company's three-year business plan, Coca-Cola executives said.

The ideas the agency offered were rejected by Coca-Cola executives.

Coca-Cola executives may clarify that murky matter this week.