Procter first put calcium in its beverages in 1986 when it owned Citrus Hill, an orange juice concern.

But the company closed the unit that made Citrus Hill in 1992.

Citrus Hill, produced by the Procter & Gamble Company, is second in that category, with 12 percent.

Citrus Hill had the distinction of introducing the first calcium-enriched orange juice in 1986, which was largely met with indifference from consumers.

Citrus Hill would trudge along in a distant third place throughout its life, and a desperate attempt at rebranding would spell the demise for the brand.

Now, there are more high schools in the area including Citrus Hill of the Val Verde district.

Planners ensure that the performances celebrate the diverse populations of Citrus Hill.

The Procter & Gamble Company's Citrus Hill is third, with 8.9 percent.

In one memorable action, he had 24,000 gallons of Citrus Hill orange juice seized because although made from concentrate, it was labeled "fresh".

Analysts estimate its annual sales at about $200 million, but that Citrus Hill is at best breaking even and perhaps losing money.