For the 1955 model year, the Imperial was launched and registered as a separate marque, apart from the Chrysler brand.

Imperial was folded back into the Chrysler brand in 1973.

Francois plans to reestablish the Chrysler brand as an upscale brand.

Consider the winged badge that has become the new-old emblem for the Chrysler brand.

Selling buyers on a particular Chrysler brand will not work unless they can be made to trust the company behind the brand.

Eagle also lacked the heavy advertising of the other Chrysler brands.

The incentive helped drive double-digit sales increases for both the Jeep and the Chrysler brands.

The Chrysler brand itself is perhaps Detroit's biggest recent success story, thanks to strong demand for its 300 sedans, but it has higher ambitions.

Now, it is finally turning to the Chrysler brand.

The Chrysler brand is intended to represent the company's "premium" vehicles.