The season itself starts with the Charity Shield.

The Charity Shield might not be the most important trophy but it's still a prestige event and it is used to promote the game.

Since its inception in 1982, the Charity Shield has been played on thirty occasions.

The two teams have only ever met once in the final of any competition - the Charity Shield in 1954.

The two clubs shared the Charity Shield together in 1954.

And they're so angry they may also drop their current backing of the Charity Shield.

Also played 5 (1993, 1994, 1996, 1997, 1998) Charity Shield games.

The Charity Shield and international games are the only matches screened.

He was appointed to the Charity Shield a few months later.